BitGifty Partner Spotlight: Enabling Crypto for Everyday Use Cases
October 29 2024
by Behice Uzun
The adoption of cryptocurrencies for everyday use is becoming more accessible and practical, especially in emerging economies. Platforms like BitGifty are building solutions for crypto enthusiasts and real-world applications by making it easy to use cryptocurrencies for daily needs. With a wide variety of use cases from sending crypto gift cards, to paying for utilities and online shopping, BitGifty enables users across Africa to incorporate digital assets into their daily lives. By integrating Mento's decentralized stablecoins into its offerings, BitGifty provides a fun way for users to adopt and use crypto across Nigeria, Kenya, and Ghana.
About BitGifty
BitGifty is a crypto gifting platform that offers users a way to seamlessly integrate cryptocurrencies into their everyday lives through 3 main solutions:
Crypto Gift Cards: Users can create, send, and redeem crypto gift cards via BitGifty without the need for complex wallet addresses, adding an element of fun and ease to crypto transfers.
Utility and E-Commerce Payments: BitGifty enables direct crypto payments for utilities and services including airtime, data, electricity, cable TV subscriptions, online shopping, gaming vouchers, and sports betting platform top-ups.
B2B Solutions: Businesses can leverage BitGifty’s solutions to offer personalized gift cards, enhancing customer and employee loyalty programs.
As a decentralized application, BitGifty processes over 1,000 daily transactions, supporting its mission to remove the barriers to entry for crypto users and facilitate crypto adoption for practical use cases.
Why Partner with Mento Labs?
Mento Labs is the development team behind Mento, a decentralized EVM compatible stablecoin platform and the second most used stablecoin platform globally - currently supporting a growing portfolio of digital currencies on Celo including cUSD, cEUR and cKES, with more coming soon. Local currency stablecoins are launched on the Mento Platform through community-led efforts with strong local partners on the ground, based on users’ needs in emerging economies across Africa, Asia and LATAM. Mento decentralized stablecoins enable a variety of use cases from saving, lending, cross border payments, on chain FX, and more. BitGifty sees an opportunity to enhance crypto adoption across Africa, where there is increasing demand for local currency stablecoins launching on Mento with the Kenya Shilling (cKES), the West African Franc (eXOF) and additonal local curriencies in the pipeline. The partnership aims to fuel more use cases for crypto adoption, bringing stability and versatility to users across the continent by making crypto transactions more accessible for everyday users.
BitGifty and Mento Labs’ Partnership Testimonials
“At BitGifty, we are excited to partner with Mento Labs, the development team behind Mento, the second most used stablecoin platform globally. With this partnership, we aim to simplify crypto adoption, making digital assets more accessible and practical for everyday use and create a seamless, stable, and user-friendly platform for crypto enthusiasts in Africa,” said Dolapo Adeagbo, CEO at BitGifty.
“At Mento Labs, we believe that stablecoins have the power to transform everyday financial interactions, especially to support local currency stablecoin use cases across the continent. Our collaboration with BitGifty opens up new and innovative ways for users to integrate digital assets into their daily lives,” said Markus Franke, CEO at Mento Labs.
Measurable Benefits
BitGifty's collaboration with Mento Labs has already led to significant impacts including:
- Growth in transaction volume using cUSD and cEUR.
- A rise in the number of gift cards created and redeemed using Mento decentralized stablecoins, cUSD and cEUR.
- Anticipated growth among Kenyan users with the integration of cKES.
Next Steps
Moving forward, BitGifty plans to onboard Mento Labs as a partner on its B2B platform, enabling custom gift card designs featuring the range of Mento stablecoins. These gift cards will be available in both digital and printable formats, enhancing the ability for partners to engage with their customers through loyalty programs and airdrop campaigns. Additionally, the Kenya Shilling stablecoin, cKES will be integrated into BitGifty’s gifting and utility payment products, expanding the platform’s local reach within the Kenyan market.
BitGifty is committed to driving innovation in the Web3 space by continuously exploring new use cases for decentralized stablecoins on Mento. The future roadmap includes the integration of additional local currency stablecoins to facilitate cross-border transactions, fostering deeper connections within the African crypto ecosystem.
Access BitGifty via the MiniPay wallet. Follow BitGifty on Twitter X and LinkedIn to learn more, and visit their Instagram for the latest holiday season deals as Christmas approaches!
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